a social media app that helps users discover local events, connect with new people, and earn rewards for participating in real-world experiences.
the goal for this project was to create a fast paced social media ad explaining about what bloc really is.
my role
i worked as a solo designer on this project, designing all the assets, styleframes and then animating it while keeping bloc's brand guidelines in mind.
watch it here
early explorations
while the brand guidelines were followed, the colors of the elements used in the video were too much on the face and were very distracting, so to solve that and make the text more visible, the colors were toned down.
before vs after tuning down the colors
challenges faced
as this video was for social media platforms, a major challenge here was the hook wasn't landing. so instead of just showing "an icon" a different direction was explored which connected more with the target audience.
before vs after
improvements
the ui in the video feels a bit static. given the timeline constraints i was not able to animate them.
styleframes
