this was an assignment given to me by swish for a job role earlier in 2025. it had two creative tasks that tested my motion design style, video editing skills, and ability to interpret brand communication. the output were a part of real-world marketing efforts at swish, a 10-minute food delivery app.
my role
i had to do 2 things for this assignment -
edit a 15–20 second mobile-first video to promote new pizza launch for swish. making the pizza look irresistible through energetic motion graphics, text overlays, and playful transitions.
design a 5-second lottie animation loop that visually communicates hunger, food, and convenience.
watch it here
approach - ad
on day 1 i started researching and crafted a moodboard. i went with a playful style which basically cater to swish's target audience i.e. genz and working professionals.
moodboard
low-fid wireframes
i then quickly sketched 2 ideas that i had in mind while researching. i clubbed these 2 different ideas into one.
low-fid wireframes
styleframes - ad
it was not required but i created 3 interactive icons in rive too. if i look at them, these 3 are not at all related with each other lol.
approach - app loader
for the app loader too i researched on day 1. basically got done with the research part on day 1.
moodboard
low-fid wireframes
i took the same approach and sketched 24 different ideas for app loader.
low-fid wireframes
styleframes - app loader
although the requirement was to make 1 loader for the app, i presented them 3 loaders. no feedback was given by them on anything.
